Appleton Estate Jamaican Rum is delighted to announce the first stop of the #DiscoverRum journey beginning with the official launch of the Appleton Estate Rum Bus at the Red Gallery Market, Shoreditch on Thursday 1st August 2013, where it will stay for two nights until Saturday 1st August. As part of the #DiscoverRum campaign Appleton Estate Rum have announced that the Appleton Estate Rum Bus will stop at various UK destinations throughout the coming year. The launch sees East London favourite’s Background Bars behind the sticks, churning out some classic rum cocktails.
As part of the launch Legendary record label Phonica Records will be providing the music, and the Royal Warrant holders Charbonnel et Walker’s chocolatiers will be pairing the luxurious Appleton Estate aged rum range with their delectable chocolates. All of this alongside some of the finest Street Food that London has to offer. The idea for the bus was born out of the UK’s admiration for the outstanding San Francisco street food scene. The Appleton Estate Rum Bus provides the UK consumer with an easy path to a top quality drinking experience. The rums will be working alongside and complementing quality street food, allowing people to discover this delicious rum in a relaxed environment.
Discover the delights of the world’s finest golden rum this summer, when the Rum Bus opens its doors and takes you back on a journey to 1749. An age when heritage and tradition were of utmost importance and Appleton Estate started making some of the finest rum in the world. Appleton Estate’s nod back to the history of Jamaica, is the re-creation of the Jamaican Omnibus series (JOS) bus. This was Kingston’s first bus service that operated from 1948 until the late 70s. The bus used for the Appleton Estate Rum Bus is a 1960’s model, Bristol RE bus, last used in Ireland by the Ulsterbus company… read the rest of this post here