Blue Water Premium Rum to enter the marketing arena.
Another company with high rum ambitions have entered into to luxury spirit market.
Blue Water Ultra Premium Rum™ is a high-end luxury spirit that will be distilled and bottled in Dominica, West Indies, which is commonly referred to as the “Nature Isle of the Caribbean”. Blue Water Ultra Premium Rum™ is made from natural organically grown sugarcane and distilled using only the purest water from Dominican rainforest streams.
In addition to Blue Water Ultra Premium Rum™, Blue Water will be expanding its line of premium rums and is presently working with the distillery to develop a smooth spiced rum and a seasonal holiday spiced rum.
The company will officially launch its Blue Water Ultra Premium Rum™ and commence sales to the public in Summer 2014 in St. Maarten, Dutch West Indies
President and CEO of the company, J. Scott Sitra, stated, “We are very excited to unveil our first privately labeled rum developed in collaboration with the distillery. This project is moving along very quickly and will create a natural synergy with our ongoing restaurant development efforts in St. Maarten, as well as other Caribbean islands in the future.” Mr. Sitra continued, “As disclosed in earlier press releases, we are also developing additional rums with the distillery, including a smooth spiced rum and a seasonal holiday spiced rum.”
Is this another white spirit looking to take some of vodkas monopoly on “spirit accessories” ? Only time, and a few million dollars will tell.
Source. Wall street journal